Content Audit

Role: Main researcher and content auditor

Tools: Website Optimization checker, Ahref SEO, Mobile Optimization checker, Google Analytics, and Canva

SUMMARY OF THE CONTENT AUDIT

  • Riot Games' website and social media fail to meet performance standards for content and engagement.

  • Enhancing website indexability and adding an image alt test will improve SEO and performance.

  • Using social media platforms not utilized by competitors can provide a competitive advantage.

  • Implementing these strategies could increase website traffic by 45% in unique and returning visitors.

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