These case studies are about social media amplification, website optimization (SEO, indexability), targeted content creation, and audience analysis.
HUMBER NEWS
Content Audit and Analysis
The proposed strategy for Humber News focuses on social media amplification, website optimization, and content to enhance visibility, improve user experience, and establish a competitive edge in student journalism.
HUMBER PATHWAYS
Consumer Reseach and Content Creation
This report highlights Humber Pathways' user persona and customer journey to understand its audience experience and create content for social media to improve engagement and brand visibility.
RIOT GAMES
Content Audit
This audit reveals gaps in Riot Games' website and social media performance, suggesting improvements in SEO, indexability, and alternative social platforms to enhance engagement and increase visitors by at least 45%.
JACK ASTORS
Media Plan
This media plan provides a strategic approach to enhance Jack Astor’s marketing, targeting key audiences, optimizing media channels, and tracking performance for growth.
