Role: Consumer Researcher, and Budget Accounting, and Summarizing the Plan (Plan on the page)

Tools: Vividata, Microsoft Excel (Pivot Table, and Accounting), and Canva

This media plan outlines a strategic, data-driven approach to enhance Jack Astor’s marketing efforts and strengthen its market presence.
It provides an in-depth analysis of the restaurant’s current industry position, highlighting key opportunities and challenges.
The plan identifies target audience demographics, psychographics, and behaviors to guide messaging and media channel selection.
A detailed breakdown of media channels, budget allocation, and content strategies ensures effective ad placements and engagement.
Performance tracking through key performance indicators (KPIs) and analytics tools will measure campaign success and optimize future efforts.